Organizations can’t solve friction solely with new tools; culture, alignment and adoption are equally powerful friction points. When asked to define friction, 51% of respondents to a recent CDW survey described it as process inefficiencies and workflow obstacles, by far the most common response. About 15% said friction manifested in communication and collaboration breakdowns.
“The bottom line: Humans are at the center here,” Waddell says. “But the solution isn’t to blame individuals, it’s to empower them with better tools, clear expectations from leadership and a culture that prioritizes the work of designing this out of the system.”
