HEALTHTECH: How are you evaluating AI solutions at Northwestern Medicine? Where do you start?
KOCZKA: First, we try to understand what our requirements and objectives are, finding the specific challenges or areas where AI can add value. At Northwestern Medicine, our focus is in three key areas: improving patient outcomes, streamlining operations and enhancing diagnostics. Once we’ve identified those challenges and the sub-areas within, we’re researching solutions and investigating the various AI solutions available to see which ones align with our identified needs.
At Northwestern Medicine, we also have our own AI development teams, so before bringing in any external AI solution, our team is assessing that it’s not something that has duplicative functionality with something else that NM has already implemented. If it is determined that a solution is a fit, we’re then assessing for data integration feasibility and ensuring any necessary regulatory compliance.
Our team will also evaluate how easy it will be for staff to use the AI and how well it can be integrated into current workflows without causing disruptions that would be detrimental. It is also essential for us to understand the financial implications against the anticipated benefits.
HEALTHTECH: How does your organization tackle AI and data governance? Are they separate approaches, or are they connected?
KOCZKA: They’re connected, but they’re different groups that are evaluating AI and data governance. Initially, we handle AI governance from a more technical standpoint. Then, if the solution meets those checks, we move on to our data security and privacy teams, architecture and all of those other reviews. We approach an AI technology like we’d approach any software solution that we want to bring into the organization.
Our innovation team tries to find the right environment to pilot and test out those AI solutions in a more controlled space before allowing for a broader rollout. We collect feedback and monitor and evaluate those solutions once they’re more fully deployed across the organization as well.
EXPLORE: How can healthcare organizations overcome AI implementation hurdles?
HEALTHTECH: How important is it for AI solution partners to have healthcare experience? What are your criteria for partnerships?
KOCZKA: A partner with healthcare experience is crucial, and I think there are several reasons why. One would be industry knowledge: Healthcare is such a complex build that has unique regulatory requirements and workflows. Vendors need to understand those intricacies, and then they can develop solutions that address those more effectively.
When we look at compliance and regulations, vendors that are familiar with our industry standards, such as HIPAA, can often ensure that those solutions meet requirements. If they have healthcare expertise, they have experience in integrating their products with existing healthcare technologies, which leads to a smoother and faster deployment of the technology.
Proven success is also an essential factor. They should provide us with case studies or references that demonstrate the efficacy and reliability of their solutions within a healthcare context. Also, solutions that can be customized for our use are also essential.
We identify key partners through networking and just hearing what’s out there in the market. Our team tries to stay plugged in through events such as HIMSS and ViVE and via seminars. We’re grateful for our many peer exchanges, which often lead to valuable insights, and accessing market research. Industry reviews and recognitions are also factors that our team considers.
Our team also assesses how long a partner has been in the market and the types of other healthcare organizations they’ve worked with. I would say we bring in a pretty good mix of AI solutions, from established industry players to startup companies. We like to be first to market, or to help startups build their products in our environment.