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Feb 17 2025
Artificial Intelligence

ViVE 2025: Why Ambient Intelligence Is Poised to Transform Healthcare

Artificial intelligence continues to be a focus at industry conferences, especially to support clinicians and reduce administrative burdens.

For the past few years, the healthcare industry has had its eyes trained on the growth of artificial intelligence. While those developments are expected to continue this year, organizations are hungry to learn of concrete use cases and lessons to share with their teams.

That seems to be the theme for ViVE 2025, the annual digital health conference led by two industry groups: the College of Healthcare Information Management Executives (CHIME) and HLTH. From Feb. 16-19, ViVE takes over the Music City Center in Nashville, Tenn.

After opening remarks Monday from CHIME President and CEO Russ Branzell and HLTH President Rich Scarfo, a 20-minute talk from a Microsoft leader set the stage on the direction of AI in healthcare and why ambient intelligence is where solutions should be heading.

“Last year, AI was a buzzword. This year, it’s still a buzzword, but it’s very real,” Scarfo told a crowded section of the show floor.

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AI’s Next Role as Ambient Intelligence

Joe Petro, corporate vice president of health and life sciences solutions and platforms at Microsoft, oversees development of the tech giant’s industry-specific solutions such as Nuance Dragon Medical One, Dragon Ambient Experience (DAX) Copilot and Microsoft Cloud for Healthcare, to name a few.

Burdensome documentation requirements are a contributing factor to clinician burnout: Just over 48% percent of physicians experienced at least one symptom of burnout in 2023, according to a survey from the American Medical Association.

That’s part of the reason why healthcare organizations are gravitating toward solutions that improve clinical workflows. Ambient listening solutions aim to reduce physicians’ “pajama time,” or the amount of time they spend in their off-hours finishing administrative tasks.

The ability to listen and record a clinical visit is low-hanging fruit. What’s next, Petro said, is ambient intelligence: “Over the last 18 to 24 months, what’s really happened is that the novelty of capturing speech and doing the listening part of the problem, that has more or less become table stakes. Ambient intelligence is really the direction that it’s going in.”

Petro detailed the arduous journey of improving Microsoft’s ambient listening solutions, and how the recent introduction of generative AI has helped to scale offerings.

“We weren’t trying to solve the listening and speech problem. We were trying to solve the intelligence problem, and that was the promise of generative AI,” he said.

DISCOVER: These are the transformative benefits of ambient listening in healthcare.

He shared a child’s drawing that was featured in a 2012 JAMA article called “The Cost of Technology.” The drawing captures the child’s experience at a doctor’s office, with the doctor’s back completely turned away from the patient and focused on a computer screen. It’s a stark reminder of the way technology can cause friction in the patient-provider experience.

“None of us actually got into this business to be typists or administrators. This is what ambient does. When we talk about our value, we talk about turning the chair around,” Petro said.

In the next three to five years, he predicted, the user experience for AI will change: For instance, what if the room of a doctor’s office could listen to the visit and convert the conversation to accurate clinical documentation?

Joe Petro
None of us actually got into this business to be typists or administrators. This is what ambient does. When we talk about our value, we talk about turning the chair around.”

Joe Petro Corporate Vice President of Health and Life Sciences Solutions and Platforms, Microsoft

“The ambient experience is about pushing technology from in-between to actually in the background,” Petro said. “It’s the absence of technology in the experience. The technology is really meant to augment the experience. It’s not a pilot. It’s not an autopilot. It’s a co-pilot.”

He added that the future of solutions such as DAX would be to open its ecosystem so that other companies can publish capabilities to its endpoint, making it accessible to hundreds of healthcare organizations. Becoming a fully integrated platform is the next step.

Of course, he stressed the importance of responsibility over AI solutions. If a feature is not fully baked, it will not be pushed out to organizations: “We are unwilling to put you at risk,” Petro said. “Trust absolutely trumps commercial gain.”

Ultimately, the feedback Microsoft receives from providers will make their offerings stronger, he said, highlighting the helpfulness of negative feedback in improving development.

Check out this page for our complete coverage of ViVE 2025. Follow us on the social platform X at @HealthTechMag and join the conversation at #VIVE2025.

Photo by Teta Alim