Hochman, who will discuss the topic on March 10 as a keynote speaker at the HIMSS20 conference, shared more insights with HealthTech:
HEALTHTECH: You were recently named a top healthcare disruptor by a trade journal. What makes a good leader disruptive?
It’s about trying to rethink your business and asking how you can survive and thrive into the future while constantly reinventing.
Whenever I consider what we’re doing, I think about retailers that are no longer with us because they failed to recognize they had to transform: the Kodak story, the Blockbuster story. No one should be comfortable or arrogant enough to think their business is impenetrable.
HEALTHTECH: What’s driving reinvention at Providence St. Joseph Health?
Digital transformation of the clinical enterprise — and that goes way beyond the electronic health record. Our premise is that traditional healthcare organizations have to transform into health organizations. How do I create a customer for life, so they’re coming to us not just for a cold or a bump but to understand how to stay healthy?
Chief Digital Officer Aaron Martin comes to Providence from Amazon, where it’s all about customer relations; they track exactly how many times my wife and I are using Amazon Prime and they want to make sure we’re visiting them at least two or three times every few weeks.
Aaron’s been looking at a whole bunch of applications to keep people healthy and engaged with us in that same manner, whether it’s for maternal health after a delivery or in between episodes of illness.
HEALTHTECH: How does hiring from other industries affect that mission?
We have a Venn diagram that we talk about all the time: One circle is healthcare people, the other is technology people. A lot of times, the technology people just sit there and try to figure out how to redesign healthcare. They usually don’t get it right. And I think healthcare people, on their own, are completely clueless about designing.