1. Deliberate Partnering in a Fast-Paced World
Partnerships have different flavors, and healthcare organizations need to think about different approaches and models that will help them find success, said Aimee Quirk, CEO of Ochsner Ventures at Louisiana-based Ochsner Health.
“Buying can be a full-on business acquisition, but I think of it sometimes as a vendor relationship because it doesn’t really involve what I think of as partnership, which is where there’s a shared risk in the outcome, the ups and the downs, full-on risk. A lot of times, that involves co-development,” she said.
If healthcare organizations are deciding whether to buy a solution off the shelf or partner, they need to think about whether they’re ready to build trust and transparency of communication over time, Quirk added. And clarity on the “give-get,” what the organization and what the partner will receive, needs to be established at the very start.